Marketing Degree bursary on offer from Abey Mokgwatsane

2020-10-19

The ACA has a vested interest in addressing transformation within the industry and the economic barriers to attaining qualifications in the advertising profession, and is pleased to announce that it has secured funding from well-known industry professional Abey Mokgwatsane, to administer a bursary on his behalf.
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Nominations for MAC Charter Council Announced

2020-09-07

The ACA is pleased to announce that nominations are open to serve as non-executive members of the MAC Charter Council and encourage industry professionals to respond accordingly. The deadline for submissions is 15 September. 
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ACA Statement on the Clicks Matter

2020-09-07

The ACA is the acknowledged custodian of the South African communications profession. It is a voluntary organisation formed both by, and for, the profession. Our founding principles are those of promoting commercial creativity, underpinned by transformation and ensuring a sustainable Profession.
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Handshakes and Promises - A happily ever after or a marriage made in hell.

2020-08-11

Sharon Bergmann, Financial Manager at the Association for Communication and Advertising argues that contracts are a critical part of the day to day operations of ad agencies. Here she unpacks the importance of contracts in multi-agency partnerships participating in the pitch process.

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ACA launches webinar series on critical role of human capital

2020-08-03

As part of its #ACACaresCovid19 initiative to address various issues affecting the marketing, advertising and communications sector, the ACA will be launching a series of human capital webinars. The series is aimed at helping the industry understand the human capital function and the myriad layers of which it is composed.
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ACA Board of Directors and Executive for 2020/21 Announced

2020-06-29

The new Board of Directors of the Association for Communication and Advertising (ACA) for the 2020/2021 fiscal were elected at the 73rd Annual General Meeting held on Wednesday 24th June 2020. The AGM was held virtually and in line with social distancing measures.  
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Level 3 advertising shoot protocols to be discussed in industry wide conference

2020-06-03

The ACA invites all relevant advertising agency personnel, from creatives and client service, to strategists and management to attend a meeting co-hosted by the CPA. The meeting will provide invaluable guidance on  protocols when working on the
creative / script for a shoot in order to mitigate any losses that could possibly be incurred should the shoot flout level 3 lockdown regulations.

 
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The ACA and MASA launch joint initiative to future proof the industry

2020-05-13

The Association for Communication and Advertising (ACA) and The Marketing Association of South Africa (MASA) have joined forces to launch an initiative designed to provide a platform for dialogue targeted at developing sustainable and effective solutions to common issues facing the creative and marketing industries alike. This exchange forms part of the ACA’s #ACACaresCovid programme which intends to offer guidance and assistance to the broader advertising profession.
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ACA updated pitch Guidelines during COVID-19 Pandemic

2020-05-08


Johannesburg, May 8th 2020 – In light of the challenging economic circumstances brought about by the devastating COVID-19 pandemic, the ACA has initiated a number of #ACACaresCovid activities to provide guidance and assistance to its members and the broader industry.
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Inaugural Effie Awards South Africa postponed to 2021

2020-04-21

Johannesburg, April 21st 2020 –The ACA announced today that the 2020 Effie Awards South Africa programme has been cancelled and that the inaugural Effie Awards South Africa are postponed with the events now scheduled to take place in July 2021. 
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Continuity during times of uncertainty

2020-04-06

In an unprecedented situation for the entire global community, we are all grappling with the humanitarian and economic challenges posed by the SARS-CoV-2 virus and the disease it causes, “coronavirus disease 2019” or COVID-19.
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2020 Effie South Africa Postponed

2020-03-30

Johannesburg, March 30th 2020 – The Association for Communication and Advertising (ACA) has announced that the 2020 Effie Awards South Africa summit and gala event have been postponed and will now take place on 7th and 8th October 2020, respectively.
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2020 Effie Awards South Africa announces call for entries

2020-02-25

The Association for Communication and Advertising (ACA) has opened the call for entries for the 2020 Effie Awards South Africa. This is the first time that the globally recognised Effie Awards for effectiveness in marketing communications are being held on South African soil. 
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The Association for Communication and Advertising Launches Effie Awards South Africa 2020

2019-12-05

The Association for Communication and Advertising (ACA), the official representative body for the Communications and Advertising profession in South Africa, has partnered with Effie Worldwide to launch the annual Effie Awards Programme in South Africa.  
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We're Hiring

2019-10-22

A new staffing position has been created within the ACA admin team. The successful candidate should be available immediately with a targeted start date of Monday 28 October 2019. 
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The ACA Seeks a Financial Manager

2019-08-22

ACA Financial Manager Position

The Association for Communication and Advertising NPC [ACA] is looking to appoint a Financial Manager with a sound financial background and extensive experience within the advertising agency sector. 

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ACA Board of Directors and Executive for 2019/20 Announced

2019-08-02

The new Board of Directors of the Association for Communication and Advertising (ACA) for the 2019/2020 fiscal were elected at the 72nd Annual General Meeting held on Thursday 25th July at the AAA School of Advertising campus in Johannesburg  
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Winners of the 2019 APEX awards and the end of an era announced

2019-07-12

The highly anticipated annual APEX events were held on the 11th July in Johannesburg, where the Association for Communication and Advertising (ACA) hosted the NeXt Level of Thinking Masterclass in the morning followed by the APEX Awards Ceremony in the evening.

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Twenty Copywriting bursaries to be provided through new advertising industry initiative

2019-06-25

The official industry body for the advertising profession, the Association for Communication and Advertising (ACA) has secured funding toward providing twenty academic bursaries to prospective students looking to enter the exciting world of Copywriting. 
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Ticket sales for the APEX 2019 events are open

2019-06-11

The Association for Communication and Advertising (ACA) is pleased to announce that ticket sales have opened for the 2019 APEX awards events being held on Thursday 11th July, 2019. This year the events will be held at the impressive new The Venue At The Houghton Hotel. 
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Jury for the 2019 APEX awards announced

2019-05-15

Drawn from strategy, digital, creative, research, media, marketing as well as agency heads, the 2019 APEX award adjudication panel consists of highly regarded individuals and industry trail blazers. The group is tasked with the significant responsibility of combing through entries to identify and award the ‘work that works’. 
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First ACA ‘Future Ballers’ event a resounding success

2019-04-02

There is a myth about age discrimination in advertising. Some say that while ‘ageism’ exists in all industries, in advertising it appears to be on ‘steroids’. 
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#BUDGET2019: The ALOE in the room

2019-02-25

Mathe Okaba, CEO of the ACA looks at the 2019 Budget and what the communication and advertising sector can learn from it. 
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APEX 2019 – Call for Entries

2018-11-13

The Association for Communication and Advertising (ACA) is pleased to announce that the 2019 APEX awards season is officially open for entry. The annual APEX awards is hosted by the ACA, the official representative body for the Communications and Advertising sector in South Africa. 
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Advertising Regulatory Board launches

2018-11-06

This week, the Advertising Regulatory Board formally started work from their offices in the Market Research 
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Mathe Okaba named new CEO of the ACA

2018-09-12

Mathe Okaba has been appointed to the position of CEO of the Association for Communication and Advertising (ACA), the official industry body for the advertising profession in South Africa. 
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Winners of the 2018 APEX awards announced

2018-07-16

On the 16th July, the highly valued annual APEX events were held in Sandton, where the Association for Communication and Advertising (ACA) hosted the NeXt Level of Thinking Masterclass in the morning followed by the APEX Awards Ceremony in the evening. 
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Bookings for APEX 2018 Gala Event and Masterclass are open

2018-06-28

The Association for Communication and Advertising (ACA) announced that ticket sales are open and selling fast for the two 2018 APEX awards events being held on Monday 16th July, 2018 at The Sandton Convention Centre. 
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ACA Board of Directors for 2018/2019 announced

2018-06-15

On Thursday 25th May 2018, The Association for Communication and Advertising (ACA) held its 71st Annual General Meeting at the AAA School of Advertising campus in Johannesburg. 
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Richfield Holdings partners with adland

2018-06-11

The Association for Communication and Advertising NPC (ACA) and Richfield Holdings (Pty) Ltd (Richfield) are pleased to announce the conclusion of an agreement of sale in which the ACA will sell its shareholding in the AAA School of Advertising (Pty) Ltd (AAA)
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ACA seeks a CEO

2018-06-06

The Association for Communication and Advertising (ACA) is the official self-regulative representative body for the advertising and communications sector in South Africa. The Association represents advertising and communications agencies that presently contribute approximately 95% of South Africa’s measured ad spend to all stakeholders including, but not limited to, the broader profession, government, the media and the public.
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APEX awards 2018 jury announced

2018-05-22

As has been the case with the annual APEX awards in the past, the 2018 edition once more boasts with a highly regarded adjudication panel. The panel consists of captains of industry from a variety of disciplines, all of whom together will be combing through entries to find the ‘work that works’.  
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The ACA announces its CEO will be leaving to take on a new challenge

2018-05-03

The Association for Communication and Advertising, the official industry body for the advertising profession in South Africa today announced that its CEO, Odette van der Haar, has tendered her resignation from the organisation that she so ably led for the past eleven years. 
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Budget 2018 has a silver lining for the marketing and communications industry

2018-02-22

There is no doubt that there is a countrywide and global sense and belief of new and inspired hope in terms of both political stability and policy certainty in South Africa. Within this context, Minister of Finance Mr Malusi Gigaba delivered both his first annual budget speech, and the first budget under the new Ramaphosa led ANC government. 
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APEX 2018 – Call for entries

2018-01-29

The Association for Communication and Advertising (ACA) is pleased to announce that the 2018 APEX awards is calling for entries from all South African agencies and their respective clients
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Chair and Vice-Chairs of the ACA Board of Directors for 2017/2018 Announced

2017-08-01

The Association for Communication and Advertising (ACA) today announced that Boniswa Pezisa has been elected to the position of Chair of the ACA Board following a special meeting of its Board of Directors held on Thursday 27th July 2017.  
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ACA Appeals Committee in Telkom Pitch Matter Announced

2017-07-31

At a Board Meeting of the Association for Communication and Advertising (ACA) held at the ACA on the 27th July 2017, the Board noted the intention of the three sanctioned agencies’ intention to exercise their right to appeal in terms of the ACA Board decision to suspend their membership for a period of 12 months. 
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ACA disciplines member agencies for transgressing its Code in the Telkom pitch

2017-07-14

After an appropriate and robust investigation and disciplinary process held between the Association for Communication and Advertising (ACA) and its members DDB South Africa, Ireland-Davenport and Wunderman, the ACA exercised its rights in accordance with its MOI and the process laid down in the ACA’s Internal Enquiry Framework.  
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ACA Board of Directors for 2017/2018 Announced

2017-07-13

On Wednesday 5th July 2017, The Association for Communication and Advertising (ACA) held its 70th Annual General Meeting at the AAA School of Advertising campus in Johannesburg.   
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APEX awards 2017 – The results of the ‘work that worked’

2017-07-09

On the 6th July at a prestigious black tie event held in Sandton, the Association for Communication and Advertising (ACA) hosted the annual APEX awards.  
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APEX 2017 Masterclass and Gala Awards Ceremony Events move to Sandton Convention Centre.

2017-07-04

The Association for Communication and Advertising (ACA) today announced that the 2017 APEX awards events will be hosted in The Pavillion at The Sandton Convention Centre and not at The Galleria as originally communicated.  
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Tickets for the 2017 APEX awards are on sale and selling fast!

2017-06-23

The Association for Communication and Advertising (ACA) announced that ticket sales are open and selling fast for the two 2017 APEX awards events being held on Thursday, 6 July 2017 at The Galleria, Sandton. 
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Jury for the 2017 APEX awards announced

2017-05-17

For over two decades, the APEX awards have honoured highly effective communications campaigns in South Africa. As with previous years, the 2017 edition of the awards sees a heavyweight adjudication panel made up of captains of industry from various disciplines including strategy, digital, creative, research, media and marketing as well as agency heads judge the ‘work that works’. 
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#Budget2017 a mixed bag for the marketing and communications industry

2017-03-16

On February 22nd, Minister of Finance Mr Pravin Gordhan delivered his annual budget speech and whilst it was welcomed within many sectors including our own, there are some areas of concern.
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AAA School of Advertising is offering R1 m worth of bursaries to prospective students

2017-02-02

This bursary offer is a means of ‘giving back’ to the broader Marketing and Communications sector. It will be used to assist with the transformation process in the profession currently being undertaken by the Association for Communication and Advertising (ACA). 
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APEX 2017 is officially open for entry!

2017-01-11

The Association for Communication and Advertising (ACA) announced today that the 2017 APEX awards season is officially open for entry. 
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